REC 00:00:00 / Jatin "Juice" Kumar
Sports & brand filmmaker, since 2019 Currently in Chandigarh · Available to shoot anywhere

You don't watch
the game.
I live in it.

Sports films for teams, brands, and athletes still on the way up. Stories told from inside the huddle, not the press box.

Real teams. Real moments.

Three brands.
Three feeds.

Shot for where each one lives. Wide for the arena, tall for the phone, square for the grid. Tap any one to play it big.

Action is JuiceSports showcase, 16:9
Momentous AthleticsTraining reel, 9:16
Nugget NationBrand film, 1:1
The highlight reel

The work
talks first

More than
a videographer

The questions

I read the
room before
I roll

I don't show up with a shot list. I show up with questions. I spend time understanding your business, your audience, your ambitions, and the people you're trying to reach. Only after understanding the room do I press record. Because I'm not here to make content. I'm here to solve business problems through it.

No shot list

Then
I roll

Selected work

Six films.
Press play.

Plays right here
Action is the juice

I film sport
from inside
the arena

I spent a decade as the athlete. Now I capture the heat instead of being it. Sport shot by someone who's felt the nerves before the buzzer, not just pointed a lens at them.

The playbook

Presence before strategy

You can't solve a problem you haven't sat with. I listen twice as much as I talk.

Relationships before content

The best work comes from respect and real understanding, not a brief.

Understanding before execution

Know the why and every what hits harder.

Culture creates consistency

Trends fade. A culture built around your brand lasts.

Stories connect people

Nobody buys products. We join stories. I help you tell the one worth joining.

All five. In focus.

  1. 01

    Presence before strategy

    You can't solve a problem you haven't sat with. I listen twice as much as I talk.

  2. 02

    Relationships before content

    The best work comes from respect and real understanding, not a brief.

  3. 03

    Understanding before execution

    Know the why and every what hits harder.

  4. 04

    Culture creates consistency

    Trends fade. A culture built around your brand lasts.

  5. 05

    Stories connect people

    Nobody buys products. We join stories. I help you tell the one worth joining.

The juice medal

I bet on
the underdogs

I don't chase finished brands. I work with the ones building something worth believing in. From local businesses to college athletics in Canada, I've always been drawn to people who care more about the mission than the spotlight. Because if your brand grows, mine should grow with it.

The receipts

The word
on the streets

Loyalist College
It is his ability to connect with student-athletes, coaches and staff that has been instrumental to building a more engaging and inclusive environment.
Cristy LathamDirector of Athletics & Recreation, Loyalist College
Nugget Nation
Jatin doesn't plan a robbery, he plans a heist. You know what the person wants from their brand.
ViswadeepFounder, Nugget Nation
Momentous Athletics
Someone that collectively shares the same idea of what Momentous Athletics could become. The amount of excitement the athletes have when they see their video on the internet.
Tom CrowhurstFounder, Momentous Athletics · Roving Strength & Conditioning Coach, Toronto Maple Leafs
Let's build

Got something
worth filming?

Growing brands, teams, athletes, founders with something to prove. If it has a heartbeat and a reason to fight, point me at it.

Tell me your storyNo shot list needed. Just a call.